// INDEX
1997-2024
2024
2023
USA Basketball x Microsoft
I worked closely with Will Selviz to develop the visual identity for the collectibles, ensuring the design captured the energy and essence of the USA Basketball teams. I led the creative direction for the project, utilizing Copilot to streamline the design process and craft a cohesive look for both teams’ collectibles.
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Ebay
I created engaging content across all four verticals: sneakers, fashion, motors, and collectibles. While my primary focus was on collectibles, I actively contributed to content strategies and design initiatives for all verticals to establish a strong social media presence for eBay, driving engagement and increasing brand awareness.
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Logitech
I led the charge in developing compelling digital narratives that bridged the gap between innovation and the everyday user. Creating monthly content designed to inspire users to push boundaries in their workspaces, whether they’re coding, designing, or gaming.
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A Question For
Transforming AQF from a vision into a reality, steering the brand and enhancing the user experience from the ground up. My comprehensive approach covered the spectrum of design—from brand identity to UX/UI design—ensuring the platform's core principles of empathy and community resonate through every user interaction. Collaboratively working with developers, I've helped hone the app's features and functionalities, setting a solid foundation for a successful market entry and robust user engagement.
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LOVE AT THA FUNCTION
Oversaw the complete branding journey, orchestrated the motion design, directed the creative vision, and crafted the print design elements. As the Lead Designer, I orchestrated the brand identity, aligning it with the energetic and unpredictable nature of live matchmaking, utilizing a bold and refreshing approach to design.
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Chromebook Plus
The goal was not only to display the specifications of the product but also to create an engaging storyline that emphasizes the experience of using the Chromebook Plus. As a member of the creative team, I played a key role in coming up with unique interaction designs that align with the "Works like magic, feels like fun" philosophy of the Chromebook Plus. I led the effort to conceptualize and implement the laptops forming a plus animations and web interactions on the landing page.
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Congo Blue
Led a team of designers in the rebrand of Congo blue production
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2022
2021
Adobe Express
I made 40+ custom animations to represent the brand's essence in a captivating way. These animations conveyed the product's value in 10 seconds, set a new standard for brand storytelling, and improved the digital experience.
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Entropy In protopia
We were responsible for designing the event's wayfinding, brand identity, visuals, and signage for panellists and artists.
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JEENYUHS
As Part Of The Team, I Conceptualized Design Layouts For The Microsite And Produced 2D And 3D Motion Assets, Which Was Utilized Throughout The Web Experience. I worked with CTHDRL to create a landing page for 'Jeen-Yuhs, ’ a docu-series exploring the life of Kanye West, directed by Coodie & Chike.
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ALIM SABR
Brand refresh and website for Webflow, an US company, based in San Francisco, that provides software as a service for website building and hosting.
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Dilla Time
The deck was more than a presentation; it was a visual experience, conveying the depth of Dilla's craft and the profound emotion his beats evoke. The challenge was to create a design that was as timeless and expressive as his music, which continues to inspire artists and producers.
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Overtime Elite
I was responsible for designing print signage that aligned with the brand essence of Overtime. Additionally, I curated a series of artworks that embodied "The Future of Sport" collection. The event's highlight was an immersive kaleidoscope tunnel that provided guests with photo opportunities. I ensured that the preparation throughout the project's specific phases was meticulous and that the hand-off of production master files was streamlined.
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PRIVATE CLIENT
Played a pivotal role in branding and identity, ensuring a cohesive and elite visual narrative. Championed the packaging design, bringing together luxury and functionality in harmony. Directed the brand's visual narrative, from conceptualizing the identity to executing the packaging design, each step meticulously aligned with Farfetch's luxury positioning.
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Grey Experiments
My role was to create unconventional, engaging scenes that challenge and delight the audience. I directed the digital art campaign, reimagined through digital fashion.
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In Translation
We guided the visual narrative as we provided curatorial support to seamlessly integrate the various art forms and enhance the spatial experience.
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Sephora Squad
Conceptualizing the brand-aligned packaging design to oversee the production of various brand assets for events focused on wellness and self-care.
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GLENMORANGIE
Led the branding and identity, ensuring a seamless marriage of Glenmorangie's ethos and Azuma Makoto's artistic vision. Fine-tuned packaging design to echo the elegance and allure of the collaboration.
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2020
2019
Forem
I designed the brand identity, including the logo, color palette, and typography. ensuring that the platform's visual identity aligns with its mission and values.
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RAPSEASON
Guided the website's creative and strategic revamp, enhancing the user journey to reflect the thrill of live performances. Additionally, I crafted a series of graphics that visually amplify the brand’s voice and the live music narrative.