Adobe Express

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2022

Simplifying Creativity

DisciplineS:

Motion Design

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Design Systems

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Web Design

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Application

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I made 40+ custom animations to represent the brand's essence in a captivating way. These animations conveyed the product's value in 10 seconds, set a new standard for brand storytelling, and improved the digital experience.

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This unique shape is abstracted to create a pattern that gives dimension and approachability to the brand in various applications.

B-Side

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This unique shape is abstracted to create a pattern that gives dimension and approachability to the brand in various applications.

B-Side

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I made 40+ custom animations to represent the brand's essence in a captivating way. These animations conveyed the product's value in 10 seconds, set a new standard for brand storytelling, and improved the digital experience.

No items found.

This unique shape is abstracted to create a pattern that gives dimension and approachability to the brand in various applications.

Adobe Express aims to simplify editing tasks such as cropping, resizing, and converting with just a few clicks, thus democratizing design. In order to guide and inspire users, we have revamped the existing library of static assets with motion. Our goal is to create approachable acquisition surfaces that simplify users' decision-making process, and motion design can be used to create the first impression of the Adobe Express product. The motion system we created emphasizes clarity, engagement, and brand consistency, thereby simplifying the user experience and setting a new benchmark for storytelling and creative expression.

CLIENT

Adobe

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Studio

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DISCIPLINE

Motion Design

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Design Systems

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Web Design

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Sean Kelley
Ibraheem Balogun

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LOVE AT THA FUNCTION

© IBRAHEEM BALOGUN 2024

INDEX

INFO

INquiries

IG

LI

CHAT

Adobe Express

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2022

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LINKEDIN

INSTAGRAM

ARE.NA

AWWARDS

// INQUIRIES

info@ibrabalogun.com

// DISCIPLINES

3D Design

Brand Activation

Branding

Conceptual Design

Creative Direction

Design Systems

Development

Digital Fashion

Exhibition Design

Experiential Design

Experintial Design

Graphic Design

Ideation + Exploration

Motion Design

Packaging Design

Packaging Design

Presentation Deck

// FEATURED CLIENTS

Grey 93

Grey 93 Studiok

Grey 93 Studio

Grey 93 Studiio

Barclays

Alim Sabir

Dev

A Question For (AQF)

Farfetch

CREATIVE CONTROL

Sephora

Azuma Makoto

Glenmonrangie

Ugonna Ikechi

Scenario Media

Congo Blue

(1997 - ) Ibraheem Ajibola Balogun is a multidisciplinary designer based in Toronto, Ontario. His creative process combines culture, strategy, imagination, technology and craft. Ibra is currently open to new opportunities and relocation.

Previously Senior Visual designer @ Huge. Ibra has created visual content for brands like Google, Barclays, Adobe, Meta, and Sephora amongst many others.

He is also the founder of 13ALO, a venture that embodies his commitment to exploring visual language and expression. This endeavor is a testament to his dedication to pushing the boundaries of design, blending insight, strategy, imagination, technology, and craft to guide brands towards their future vision.

// EXPERIENCE

Huge.

Senior Visual Designer

Feb 23' - Jan 24'

Responsible for designing & managing web pages, design systems & presented design concepts to clients and internal teams. Worked closely with creative directors, UX, PM + Engineer teams to transform concepts from user flows/wireframes, into comprehensive designs as well as specs and detailed design for handoffs

Chromebook Plus

FEATURED PROJECT//

Adobe

EXPERIENCE/MOTION DESIGNER

NOV 21' - JAN 23'

responsible for designing a motion systems, user interaction, and Assigning specs for digital assets adobe Express. participated in innovative tested design experiments to better understand the end-to-end product experiences.

FEATURED PROJECT//

CTHDRL

Senior Graphic Designer

Sept - Nov 21'

Participated in daily strategic discussions within the five-person studio. Responsible for the design of systems, websites, motion design and digital assets for all accounts alongside one other designer. PROJECTS INCLUDED : JEENYUHS, Jagwar twins, Enigma

FEATURED PROJECT//

Mirror NYC

Experiential & Graphic Designer

Jun 21' - Aug 21'

Responsible for several brand accounts, quickly completing design tasks for the likes of Sephora, Glenmorangie, Overtime and several others, as well as preparing the files for production alongside a 3D Designer andcreative director. PROJECTS INCLUDED : Sephora , Overtime Elite

FEATURED PROJECT//

Scout Lab

Design Lead

Aug 20' - Jun 21'

Worked on 10+ brand accounts in a mid-sized studio. Responsible for concept generation, execution and presenting to clients alongside two other designers, creative director and copywriters. PROJECTS INCLUDED : Maple , forem , Jijo

FEATURED PROJECT//

Rapseason

Graphic Designer

Oct 19' - Jul 20'

Initially being brought in as a graphic designer to create social content, I quickly integrated into the team as a multidisciplinary designer. I created the Rapseason website and participated in strategic discussions of the re-structuring of the Rapseason visual identity alongside the marketing manager.

FEATURED PROJECT//

// INFO