Ebay
DEPT
Senior Designer
The core of eBay’s offering lies in connecting people to what they love through a trusted marketplace that celebrates culture and community. To support this mission, eBay partners with DEPT® to deliver transformational digital content monthly. As part of this dedicated team, I craft hyper-personalized content for regular buyers, sporadic sellers, passionate collectors, and alternative makers.
I was responsible for creating engaging content across four verticals: sneakers, fashion, motors, and collectibles. While my primary focus was on collectibles, I actively contributed to content strategies and design initiatives for all verticals. By embracing a collaborative approach across design, copy, and strategy, I helped turn eBay’s platforms into vibrant spaces for conversation, enhancing brand awareness and driving user engagement.
Understanding eBay’s unique role in connecting various communities, I collaborated with a multidisciplinary team to identify the nuances of our target audiences. Our objective was to develop content that resonated with users, showcasing the products and stories that mattered most to them.
The primary goal was to develop social-first content that builds community and drives engagement. Partnering with influencers across fashion, collectibles, motors, and sneakers, we crafted campaigns that connected users to culturally relevant trends in meaningful ways.One highlight was “Cop or Drop,” an interactive series where top creators weighed in on which sneakers are must-haves and which they’d skip. This feature sparked conversations on designer insights, celebrity style, and future trends, offering the community a fresh, forward-looking perspective on sneaker culture.
CreDITS //
