USA Basketball x Microsoft

Celebrating the Intersection of Art, Technology, and Sports for the 2024 Paris Olympics

PROJECT:
Celebrating the Intersection of Art, Technology, and Sports for the 2024 Paris Olympics
USA Basketball x Microsoft
,
2024
Generative AI
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3D Motion Design
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Graphic Design
//
Client

Microsoft

USA Basketball

Studio

Rendrd

Role

Visual Designer

In collaboration with artist Will Selviz, I designed exclusive collectible graphics for the USA Men’s and Women’s Basketball teams in the 2024 Paris Olympics. This project blended art and sports, showcasing the athletes through visually captivating designs.

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I was responsible for creating the collective graphics of both the men’s and women’s teams, as well as motion versions to enhance their visual impact. My approach focused on a dynamic look and feel that resonated with the 2024 Paris Olympic spirit, utilizing motion blurs in tandem with the gold emblem and representing the red, white, and blue of the USA brand.

Working with Microsoft, we aimed to celebrate the spirit of the Olympics and engage fans and creatives alike. The initiative encouraged users to create their designs using Microsoft Copilot for a chance to win exclusive collectibles, promoting inclusivity in the creative process.

Working with Microsoft, we aimed to celebrate the spirit of the Olympics and engage fans and creatives alike. The initiative encouraged users to create their designs using Microsoft Copilot for a chance to win exclusive collectibles, promoting inclusivity in the creative process.

CreDITS //

Will SelviZ
Ibra Balogun

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