Sephora Squad

,

2021

Celebrating Authentic Beauty Voices

DisciplineS:

Brand Activation

//

Packaging Design

//

Experiential Design

//

Application

//

Conceptualizing the brand-aligned packaging design to oversee the production of various brand assets for events focused on wellness and self-care.

No items found.

This unique shape is abstracted to create a pattern that gives dimension and approachability to the brand in various applications.

B-Side

//

No items found.

This unique shape is abstracted to create a pattern that gives dimension and approachability to the brand in various applications.

B-Side

//

Conceptualizing the brand-aligned packaging design to oversee the production of various brand assets for events focused on wellness and self-care.

No items found.

This unique shape is abstracted to create a pattern that gives dimension and approachability to the brand in various applications.

Sephora Squad, an ensemble of avant-garde beauty creators and enthusiasts, stands for innovation and community in the beauty industry. Tasked with embodying this spirit, I designed and produced a series of eco-friendly, sustainable gift boxes and assets for their self-care and wellness events. These packages not only conveyed the essence of luxury and care inherent to the Sephora brand but also encapsulated the creativity and commitment of the Sephora Squad community

CLIENT

Sephora

//

Studio

Mirror NYC

DISCIPLINE

Brand Activation

//

Packaging Design

//

Experiential Design

//

Experiential Director: Ali Macadoodle

Experiential Designer: Sam Wendell

Print Production: Diane Gogates

Graphic Design: Ibraheem Balogun

Next Project

GLENMORANGIE

© IBRAHEEM BALOGUN 2024

INDEX

INFO

INquiries

IG

LI

CHAT

Sephora Squad

,

2021

// SOCIAL

LINKEDIN

INSTAGRAM

ARE.NA

AWWARDS

// INQUIRIES

info@ibrabalogun.com

// DISCIPLINES

3D Design

Brand Activation

Branding

Conceptual Design

Creative Direction

Design Systems

Development

Digital Fashion

Exhibition Design

Experiential Design

Experintial Design

Graphic Design

Ideation + Exploration

Motion Design

Packaging Design

Packaging Design

Presentation Deck

// FEATURED CLIENTS

Grey 93

Grey 93 Studiok

Grey 93 Studio

Grey 93 Studiio

Barclays

Alim Sabir

Dev

A Question For (AQF)

Farfetch

CREATIVE CONTROL

Sephora

Azuma Makoto

Glenmonrangie

Ugonna Ikechi

Scenario Media

Congo Blue

(1997 - ) Ibraheem Ajibola Balogun is a multidisciplinary designer based in Toronto, Ontario. His creative process combines culture, strategy, imagination, technology and craft. Ibra is currently open to new opportunities and relocation.

Previously Senior Visual designer @ Huge. Ibra has created visual content for brands like Google, Barclays, Adobe, Meta, and Sephora amongst many others.

He is also the founder of 13ALO, a venture that embodies his commitment to exploring visual language and expression. This endeavor is a testament to his dedication to pushing the boundaries of design, blending insight, strategy, imagination, technology, and craft to guide brands towards their future vision.

// EXPERIENCE

Huge.

Senior Visual Designer

Feb 23' - Jan 24'

Responsible for designing & managing web pages, design systems & presented design concepts to clients and internal teams. Worked closely with creative directors, UX, PM + Engineer teams to transform concepts from user flows/wireframes, into comprehensive designs as well as specs and detailed design for handoffs

Chromebook Plus

FEATURED PROJECT//

Adobe

EXPERIENCE/MOTION DESIGNER

NOV 21' - JAN 23'

responsible for designing a motion systems, user interaction, and Assigning specs for digital assets adobe Express. participated in innovative tested design experiments to better understand the end-to-end product experiences.

FEATURED PROJECT//

CTHDRL

Senior Graphic Designer

Sept - Nov 21'

Participated in daily strategic discussions within the five-person studio. Responsible for the design of systems, websites, motion design and digital assets for all accounts alongside one other designer. PROJECTS INCLUDED : JEENYUHS, Jagwar twins, Enigma

FEATURED PROJECT//

Mirror NYC

Experiential & Graphic Designer

Jun 21' - Aug 21'

Responsible for several brand accounts, quickly completing design tasks for the likes of Sephora, Glenmorangie, Overtime and several others, as well as preparing the files for production alongside a 3D Designer andcreative director. PROJECTS INCLUDED : Sephora , Overtime Elite

FEATURED PROJECT//

Scout Lab

Design Lead

Aug 20' - Jun 21'

Worked on 10+ brand accounts in a mid-sized studio. Responsible for concept generation, execution and presenting to clients alongside two other designers, creative director and copywriters. PROJECTS INCLUDED : Maple , forem , Jijo

FEATURED PROJECT//

Rapseason

Graphic Designer

Oct 19' - Jul 20'

Initially being brought in as a graphic designer to create social content, I quickly integrated into the team as a multidisciplinary designer. I created the Rapseason website and participated in strategic discussions of the re-structuring of the Rapseason visual identity alongside the marketing manager.

FEATURED PROJECT//

// INFO