LOVE AT THA FUNCTION

,

2023

A Live Dating Show

DisciplineS:

Brand Activation

//

Branding

//

Motion Design

//

Application

//

Oversaw the complete branding journey, orchestrated the motion design, directed the creative vision, and crafted the print design elements. As the Lead Designer, I orchestrated the brand identity, aligning it with the energetic and unpredictable nature of live matchmaking, utilizing a bold and refreshing approach to design.

No items found.

This unique shape is abstracted to create a pattern that gives dimension and approachability to the brand in various applications.

B-Side

//

No items found.

This unique shape is abstracted to create a pattern that gives dimension and approachability to the brand in various applications.

B-Side

//

Oversaw the complete branding journey, orchestrated the motion design, directed the creative vision, and crafted the print design elements. As the Lead Designer, I orchestrated the brand identity, aligning it with the energetic and unpredictable nature of live matchmaking, utilizing a bold and refreshing approach to design.

No items found.

This unique shape is abstracted to create a pattern that gives dimension and approachability to the brand in various applications.

'Love At Tha Fuction' is a live dating show presented by Opensecret, hosted by Mucho TV & Bryan at The Royal Cinema. It's an interactive show where the audience gets to decide who ends up with whom. I was responsible for designing the branding of this event. To capture the spontaneity and vibrancy of the show, I used infrared graphics and playful typography to create a brand identity. The aim was to combine the excitement of real-time choices with the thrill of blind dating, creating an atmosphere that encouraged the audience to engage with the spontaneity of love and choice.

‍

CLIENT

Opensecret

//

Studio

13ALO

DISCIPLINE

Brand Activation

//

Branding

//

Motion Design

//

Kofi Ampofo
Ajibola Oladimeji
Ibraheem Balogun
Terrence Vince

‍

Next Project

Chromebook Plus

© IBRAHEEM BALOGUN 2024

INDEX

INFO

INquiries

IG

LI

CHAT

LOVE AT THA FUNCTION

,

2023

// SOCIAL

LINKEDIN

INSTAGRAM

ARE.NA

AWWARDS

// INQUIRIES

info@ibrabalogun.com

// DISCIPLINES

3D Design

Brand Activation

Branding

Conceptual Design

Creative Direction

Design Systems

Development

Digital Fashion

Exhibition Design

Experiential Design

Experintial Design

Graphic Design

Ideation + Exploration

Motion Design

Packaging Design

Packaging Design

Presentation Deck

// FEATURED CLIENTS

Grey 93

Grey 93 Studiok

Grey 93 Studio

Grey 93 Studiio

Barclays

Alim Sabir

Dev

A Question For (AQF)

Farfetch

CREATIVE CONTROL

Sephora

Azuma Makoto

Glenmonrangie

Ugonna Ikechi

Scenario Media

Congo Blue

(1997 - ) Ibraheem Ajibola Balogun is a multidisciplinary designer based in Toronto, Ontario. His creative process combines culture, strategy, imagination, technology and craft. Ibra is currently open to new opportunities and relocation.

Previously Senior Visual designer @ Huge. Ibra has created visual content for brands like Google, Barclays, Adobe, Meta, and Sephora amongst many others.

He is also the founder of 13ALO, a venture that embodies his commitment to exploring visual language and expression. This endeavor is a testament to his dedication to pushing the boundaries of design, blending insight, strategy, imagination, technology, and craft to guide brands towards their future vision.

// EXPERIENCE

Huge.

Senior Visual Designer

Feb 23' - Jan 24'

Responsible for designing & managing web pages, design systems & presented design concepts to clients and internal teams. Worked closely with creative directors, UX, PM + Engineer teams to transform concepts from user flows/wireframes, into comprehensive designs as well as specs and detailed design for handoffs

Chromebook Plus

FEATURED PROJECT//

Adobe

EXPERIENCE/MOTION DESIGNER

NOV 21' - JAN 23'

responsible for designing a motion systems, user interaction, and Assigning specs for digital assets adobe Express. participated in innovative tested design experiments to better understand the end-to-end product experiences.

FEATURED PROJECT//

CTHDRL

Senior Graphic Designer

Sept - Nov 21'

Participated in daily strategic discussions within the five-person studio. Responsible for the design of systems, websites, motion design and digital assets for all accounts alongside one other designer. PROJECTS INCLUDED : JEENYUHS, Jagwar twins, Enigma

FEATURED PROJECT//

Mirror NYC

Experiential & Graphic Designer

Jun 21' - Aug 21'

Responsible for several brand accounts, quickly completing design tasks for the likes of Sephora, Glenmorangie, Overtime and several others, as well as preparing the files for production alongside a 3D Designer andcreative director. PROJECTS INCLUDED : Sephora , Overtime Elite

FEATURED PROJECT//

Scout Lab

Design Lead

Aug 20' - Jun 21'

Worked on 10+ brand accounts in a mid-sized studio. Responsible for concept generation, execution and presenting to clients alongside two other designers, creative director and copywriters. PROJECTS INCLUDED : Maple , forem , Jijo

FEATURED PROJECT//

Rapseason

Graphic Designer

Oct 19' - Jul 20'

Initially being brought in as a graphic designer to create social content, I quickly integrated into the team as a multidisciplinary designer. I created the Rapseason website and participated in strategic discussions of the re-structuring of the Rapseason visual identity alongside the marketing manager.

FEATURED PROJECT//

// INFO