Grey Experiments

Grey Experiments Collection S/S 21

Grey Experiments 3D digital fashion campaign for the Grey93 Spring/Summer 21 collection
PROJECT:
Grey Experiments Collection S/S 21
Grey Experiments
,
2021
3D Design
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Motion Design
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Digital Fashion
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Client

Grey 93

Studio

13ALO

Role

Website
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Grey93 Studios is a media production company specializing in unique & expressive ways to create captivating digital narratives. As part of their Summer/Spring collection, released Grey Experiments; a movement for the thinkers, the innovators, the ones who dare to experiment. An invitation to wear their ethos, and exhibit your boldness. a collection of t-shirts that seamlessly blend form and function, with a dash of the unexpected.

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3D rendered t-shirt from the Grey Experiments collection blending form and function

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As the 3D designer of the digital art campaign, I conceptualized and created unconventional, engaging scenes that would challenge and delight the audience. Utilizing Marvelous Designer, I reimagined the collection through 3D digital fashion, bringing a unique visual narrative to life that highlighted the intricate designs and ethos of the brand.

Unconventional digital fashion scene reimagining the Grey93 Grey Experiments collection
Expressive 3D garment visual capturing the bold ethos of Grey Experiments
Marvelous Designer 3D fashion render for the Grey Experiments digital art campaign

Understanding Grey93’s mission to challenge conventional norms, we aimed to create a campaign that not only showcased the clothing but also resonated deeply with the creative spirit of the audience.

The goal was to develop a digital art campaign that encapsulated the essence of Grey Experiments, positioning the collection as an expression of individuality and innovation. We sought to inspire the audience to embrace boldness in their personal style.

Bold 3D digital garment from Grey Experiments expressing individuality and innovation

CreDITS //

Grey 93

Ibraheem Balogun

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