USA Basketball x Microsoft

Three worlds, one moment: elite sport, generative tech, and contemporary art, timed to the Paris Olympics. The work had to make AI feel like a collaborator — not a gimmick — at the scale the Olympic stage demands.

Graphic design, 3D/motion, and generative AI ran through one pipeline. I used generative tooling as raw material, then art-directed, composited, and refined until every frame felt authored — not algorithmic. Motion held it together and gave the stills the momentum sport asks for.